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DIRECTOR, DESIGN & INTERACTION/PRINCIPAL
THE LIVE BRAND LLC : RALEIGH, NC : PRESENT
Director/Principal of design and interaction for a new social branding company, offering senior-level analysis, strategy and execution of online and offline communication platforms. Helping companies and institutions evolve their brand design, creative and marketing efforts toward Web 2.0 engagement. Custom, social brand building integrated with Web 2.0 monitoring, interaction best practices, visualization services, along with engagement analysis and strategies. We provide an optimized social brand solution so our clients can monitor the conversation and take action.
ACD/CREATIVE MANAGER
OGILVY & MATHER : DURHAM, NC : 2007–2008
Leading and inspiring teams of creative supervisors, art directors and copywriters on multiple brands. Guiding development of big ideas and brand concepts derived from key insights for print, point of sale and interactive campaigns. Driving growth and development in digital disciplines within and across creative, strategy, marketing and delivery functions. Supervising daily workflow and creative team assignments. Establishing creative and studio processes. Evaluating and recruiting candidates for full-time and freelance creative and studio positions. Companies included: IBM, Kodak, Lenovo and British Airways, as well as other regional business.
CREATIVE & DESIGN CONTRACTOR
RALEIGH, NC : 2002–2010
Contract creative direction and management of advertising, collateral, web development, email, direct mail, packaging, identity, and exhibit projects for corporations and agencies. Collaborative creative for consumer products, lifestyle, sports, utilities, and leisure. Companies include: Comcast, Progress Energy, CarQuest, GlaxoSmithKline, Highwoods Properties, CIAA, UNC Healthcare, Raleigh Neurology Sleep Medicine, Health Decisions, Liposcience, Biomérieux, Hospice of Wake County.
DESIGN DIRECTOR
ALL KINDS OF MINDS : CHAPEL HILL, NC : 2005–2006
Brand leadership and creative direction for all print, identity and interactive communications. Interfaced with senior management and program marketing managers and drove the creative thinking within the major program areas. Strengthened the centralized marketing & communications function. Ensured optimum brand equity, marketing effectiveness and information quality. Supervising daily workflow and creative team assignments.
: PROFESSIONAL RECOGNITION
Graphis Branding USA3
ADDY Gold
ADDY Silver
AIGA Info Graphics I
AIGA Info Graphics II
AIGA BOOM!
Creativity
Print Regional Annual
Neenah Paper Gold
: CONTACT
Greg Duell
ph: 919 \\ 308 . 2572
email: g...@gregduell.com
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SENIOR DESIGNER
DISTILL : RALEIGH, NC : 2004–2005
Award-winning branded print collateral, identity, interactive and print advertising, exhibit and interactive creative. Collaborated with creative directors, copywriters and art directors on high impact executions with high design and production value. Companies included: GlaxoSmithKline, UNC Chapel Hill, Cornerstone Pharmaceuticals, Trinity Healthcare.
DESIGN MANAGER
CASSELL DESIGN GROUP : DURHAM, NC : 1998–2002
Creative management and lead design responsibilities on award-winning advertising, collateral, web, direct mail, packaging, identity, and exhibit projects. Teamed with writers, photographers and others to create a wide variety of pieces for corporate clients. Strategy, briefs, budgets, schedules and new business proposals. Companies included: John Deere, Nortel Networks, Moses Cone Healthcare System and Duke Fuqua School of Business.
SENIOR DESIGNER
MICHAEL ORR + ASSOC. : CORNING, NY : 1990–1998
Design management and lead responsibilities on award-winning collateral, packaging, identity, and custom exhibit projects. Projects ranged from annual reports to complete showroom displays. Responsibilities included extensive print supervision and photo art direction. Companies included: Corning Inc., Oneida. Lockheed-Martin, Proctor & Gamble Pharmaceuticals, Gunlocke, HON and Allsteel.
: COMPANY HIGHLIGHTS
IBM
Kodak
Lenovo
British Airways
John Deere
Comcast
CarQuest
GlaxoSmithKline
Corning Inc.
Oneida
Lockheed-Martin
Proctor & Gamble
Progress Energy
Highwoods Properties
CIAA
UNC Healthcare
Raleigh Neurology
Health Decisions
Liposcience
Biomérieux
Hospice of Wake County
Moses Cone Health System
Duke Fuqua School of Business
Gunlocke
Allsteel
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