Digital

Thinking

Thinking like a designer

Design always begins with putting yourself, as a practitioner, in someone else’s shoes, and then capturing the needs and wants of that person using the best methods and practices. Asking questions about how they live their lives, how they process their world and understanding the natural behaviors they exhibit are all highly valuable. The best solutions are always found within the situation, not from outside. Great definitions of needs or wants always lead to answers, and technology can always be invisible to the user. Giving users something to try and making observations always informs what is, and what is not, working with an experinece. Throughout the process, a story begins to unfold. The story is human, and sums up the things that are possible, the unique value of a new creation and the delight of the users who now have an experience that augments their lives in a meaningful way.

Digital

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