creative-director

Experience

CREATIVE DIRECTOR – WI
FIDELITY INVESTMENTS : DURHAM, NC
2013–PRESENT
I am an empathic creative leader who operates with an intuitive sense of reduction to the essential. As a Director, I have a systems approach to standards, quality and consistency. I am a lead creative within a team of information architects, visual designers, writers, technologists, producers, researchers, and creative directors. I work to delight users with products that are interesting, simple and pleasurable. I place a high value on the augmentation of real-life experiences, because products should fit into our users’ everyday lives–enabling them to accomplish tasks more effectively while enjoying the journey. I have mastered that ability to orchestrate and capture collaborative creations, leveraging the diverse ideas and perspectives of associates, business partners and users. One of my strengths is the ability to tell stories about a product’s possibilities, which I use to inspire my teams. I have an award-winning portfolio of projects and an elegant aesthetic sensibility. My success in generating solutions that are beautiful and functional is derived from creating an atmosphere for possibilities and connections–a culture where everyone involved is energized and there is consensus on the goal: the most elegant and simple solution.

Greg Duell's Resume

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PRINCIPLE VISUAL DESIGNER – WI
FIDELITY INVESTMENTS : DURHAM, NC
2012–2013
I worked with Information architects, content strategists and usability experts to create simple and elegant online experiences. Designing the user interfaces and visual content for our workplace investing sponsors and participants required a huge collaborative effort. I created highly polished user interfaces, visual designs and data visualizations that extended established brand standards for both the firm and our customers. I utilized user-centered design techniques, leveraged user personas and use-case scenarios, as well as usability testing results and critical thinking in the process, and solved tough problems along the way. Our mission was to ensure the products were in sync with the client’s business goals and expectations while enabling the end user’s financial success.

SENIOR GRAPHIC AND INTERFACE DESIGNER
AICPA : DURHAM, NC
2011–2012
Played a leading role in the restructuring and visual design of multiple website properties. Responsible for defining website and application functionality, information architecture, user interfaces, social and community development. I combined award-winning graphic design expertise with multidisciplinary interaction knowledge to conceptualize, design and produce simplified, elegant online experiences. My creative process focused on enhancing user experience and functionality, while helping promote user understanding, and a product that was user-friendly, brand-aligned and relevant. This creative position was in a fast-paced environment, where I also interacted with executive leaders and business unit managers.

FOUNDER, DIRECTOR OF DESIGN & INTERACTION
THE LIVE BRAND LLC : RALEIGH, NC
2008-2012
Founder, Director of Design & Interaction for a new social branding company, offering senior-level analysis, strategy and execution of online and offline communication platforms. Helping companies and institutions evolve their brand design, creative and marketing efforts toward Web 2.0 engagement. Custom, social brand building integrated with Web 2.0 monitoring, interaction best practices, visualization services, along with engagement analysis and strategies. We provide an optimized social brand solution so our clients can monitor the conversation and take action.

ACD/CREATIVE MANAGER
OGILVY & MATHER : DURHAM, NC
2007–2008
Led advertising creative and studio functions with teams of creative supervisors, art directors and copywriters on IBM, Kodak, Lenovo and British Airways business. Guided development of brand concepts derived from key insights for web, print, and retail within integrated direct marketing campaigns. Drove growth and development in digital disciplines across creative, strategy, marketing and delivery functions. Supervised daily work flow and creative team assignments. Evaluating and recruiting candidates for full-time and freelance creative positions.

CREATIVE & DESIGN CONTRACTOR
RALEIGH, NC
2002–2011
Contract creative direction and management of advertising, collateral, web development, email, direct mail, packaging, identity, and exhibit projects for corporations and agencies. Collaborative creative for consumer products, lifestyle, sports, utilities, and leisure. Companies include: Comcast, Progress Energy, CarQuest, GlaxoSmithKline, Highwoods Properties, CIAA, UNC Healthcare, Raleigh Neurology Sleep Medicine, Health Decisions, Liposcience, Biomérieux, Hospice of Wake County.

DESIGN DIRECTOR
ALL KINDS OF MINDS : CHAPEL HILL, NC
2005–2006
Directed creative for all identity, print and interactive communications for a successful non-profit. Interfaced with senior management and program marketing managers to strengthen the centralized marketing & communications function, while driving the creative thinking for engagement strategies within the major program areas. Ensured optimum brand equity, marketing effectiveness and information quality. Supervising daily work flow and creative team assignments.

SENIOR DESIGNER
DISTILL : RALEIGH, NC
2004–2005
Award-winning branded print collateral, identity, interactive and print advertising, exhibit and interactive creative. Collaborated with creative directors, copywriters and art directors on high impact executions with high design and production value. Companies included: GlaxoSmithKline, UNC Chapel Hill, Cornerstone Pharmaceuticals, Trinity Healthcare.

DESIGN MANAGER
CASSELL DESIGN GROUP : DURHAM, NC
1998–2002
Creative management and lead design responsibilities on award-winning advertising, collateral, web, direct mail, packaging, identity, and exhibit projects. Teamed with writers, photographers and others to create a wide variety of pieces for corporate clients. Strategy, briefs, budgets, schedules and new business proposals. Companies included: John Deere, Nortel Networks, Moses Cone Healthcare System and Duke Fuqua School of Business.

SENIOR DESIGNER
MICHAEL ORR + ASSOC. : CORNING, NY
1990–1998
Design management and lead responsibilities on award-winning collateral, packaging, identity, and custom exhibit projects. Projects ranged from annual reports to complete showroom displays. Responsibilities included extensive print supervision and photo art direction. Companies included: Corning Inc., Oneida. Lockheed-Martin, Proctor & Gamble Pharmaceuticals, Gunlocke, HON and Allsteel.

PROFESSIONAL RECOGNITION
Graphis Branding USA3
ADDY Gold
ADDY Silver
AIGA Graphic Design USA
AIGA BOOM!
Creativity
Print Regional Annual
Neenah Paper Gold

COMPANY HIGHLIGHTS
Fidelity Investments
AICPA
IBM
Kodak
Lenovo
British Airways
John Deere
Comcast
CarQuest
GlaxoSmithKline
Corning Inc.
Oneida
Lockheed-Martin
Proctor & Gamble
Progress Energy
Highwoods Properties
CIAA
UNC Healthcare
Raleigh Neurology
Health Decisions
Liposcience
Biomérieux
Hospice of Wake County
Moses Cone Health System
Duke Fuqua School of Business
Gunlocke
Allsteel

 

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